SoundHound: 2019

The Richness of Data—Guiding Principles of Voice User Research

Data is power. “Data is the new gold,” says entrepreneur Mark Cuban. Data can demonstrate that you’ve hit your KPIs, illuminate a system’s bugs, help you understand your users, and provide valuable insights into next steps. Today, almost anyone can build voice experiences, but since many of us come from different backgrounds, we all have room to grow our research skill set — a tool that has already stood the test of time. And user research can help us truly understand the context in which people would use a voice application, as well as the behavior of those who would use it.